SILVIA
CREATIVE DIRECTOR
CREATIVE IN GENERAL
CONCEPTUALIZER
ALL THINGS FILM
CREATIVE STRATEGIST
CULTURAL INSTINCT
GLOBAL INSIGHTS
SOCIAL ENTHUSIAST
BRAND BUILDER
STORYTELLER
SCRIPTWRITER
COPYWRITER
STREET PHOTOGRAPHER
VISUAL THINKER
IDEAS OBSESSED
IDEAS DRIVEN
DID I MENTION I LOVE IDEAS?
IDEAS
IDEAS
IDEAS
AND CATS
WORK WORK WORK
PLAY THE CITY
PUMA
AS GOOD AS THE ORIGINAL
BURGER KING
THE FLAME-GRILLED CHALLENGE RUN
BURGER KING x PLAY STATION 5
J.O.M.O WORLD CUP 2022
BURGER KING
BURGER KOUTURE
BURGER KING
THE MOST BORING VIRAL VIDEO
ARRELS FUNDAÇIO BCN
THE NEW WAY TO LISTEN
SPOTIFY
SEAGULL MARKET INDEX
BURGER KING
GOOGLE STREET FASHION SHOW
CITY CENTRE - MAJID AL FUTTAIM
THE TRAFFIC JAM
LIV Golf
GOLDEN EDITION
BURGER KING
IF I WERE YOU
BURGER KING
PAY PER LOVE
TEATRE NEU
THE ONE-HAND MENU
BURGER KING
THE G.M. OF VIBES
SPOTIFY
THE BILLBOARD HIJACK
BURGER KING
FIGHT THE EARTH MONSTERS
CITY CENTRE - MAJID AL FUTTAIM
JUST BETWEEN US
MERAAS
NON-STOP HYDRATION
POWERADE
MERAAS VISUAL LANGUAGE
MERAAS
LIVING INSIDE A JEWEL
MERAAS x BVLGARI
Independent Creative Director
2025, Saudi Arabia, Riyadh, Diriyah
BigTime Creative Shop
2018, UAE, Dubai, Dubai Marina
Mullenlowe Mena, HAVAS, M&C Saatchi
2015, Spain, Barcelona, El Raval
The Cyranos McCann
2013, Spain, Madrid, Lavapies
DoubleYou, Leo Burnett
2012, Colombia, Bogotá. Chico
Y&R Colombia
I was born in Colombia, 1990, March 1st. Dates are important because I'm a Pisces and it shows. Dreamy, creative, emotionally unavailable to bad ideas, mildly obsessed with winning, and wired like a very ambitious butterfly.
I fell in love with advertising in my hometown, back in 1997/98. There’s this burger place in Bucaramanga called Libar (Bucaramanga is basically the fast-food capital of the world, look it up.) And Libar had these massive DIESEL prints from the 90s all over the walls: bold photography, cops in Speedos, completely unhinged situations. I was obsessed. Best photos ever, or at least that’s how I remember them. The point is, having all these alternative realities right on those walls planted the seed in my head that anything is possible. AKA creating those realities myself. I know it sounds cliché, but hey, here we are. Still creating.
And, as ideas are what I live for, let’s make some together?
Imp info:
EU passport holder
UAE Golden Visa holder
Cannes Lions
Film Craft shortlist - As good as the original
Arrels Fundació - "The Most Boring Viral Video"
Film - Online Film Silver
Branded Content and Entertainment - Silver
Original Branded Digital - Bronze
Dubai Lynx
Burger King - "As Good As The Original" Plant-Based Range
Film Craft - Grand Prix
Film - Grand Prix
Film Craft - Silver Script
Film Craft - Silver Direction
Dubai Lynx - Puma "Play The City"
Design Shortlist
Film Craft Shortlist
Burger King - "Sorry You Couldn't Make It" World Cup
Film - Online Film Bronze
Burger King - "If I Were You" Loyalty program
Film Craft - Use of original music Bronze
City Centre - Google Street Fashion Show
Digital - Content placement
NYF
Finalist – Film products and services - "As Good As The Original"
Loeries
Burger King - "As Good As The Original" Plant-Based Range
Film TV & CINEMA - Grand Prix
Film Craft - Gold
Film Direction - Craft Certificate
Bronze integrated - "As Good As The Original"
City Centre - The Earth Monsters Shortlist, Film – Animation.
Caples
Brand awareness Gaming - Flame-grilled challenge - Bronze
Burger King - "As Good As The Original" Plant-Based Range
Film TV & CINEMA - Bronze
City Centre - Google Street Fashion Show
Media innovation - Bronze
One Show
Arrels Fundació - "The Most Boring Viral Video"
DIRECT: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) - MERIT
FILM: Non-Profit - Online Films & Video / Online Films & Video - MERIT
INTERACTIVE: Non-Profit - Advertising / Advertising - BRONZE PENCIL
ONE SHOW ENTERTAINMENT: CSR - Branded Online - SILVER PENCIL
Pay Per Love - Interactive consumer immersive commercial - MERIT
Clio Awards
Film copywriting Judge 2025
Arrels Fundació - "The Most Boring Viral Video" - BRANDED CONTENT: Product/Service: Film - BRONZE
Campaign
Top 20 Film Campaigns - City Centre - The Earth Monsters